The first time I saw that dog treat brand on Instagram, I wasn’t even following pet accounts. But there it was—held in a scruffy hand, with a sheepdog staring longingly at […]
This One Tiny Label Change Doubled a Brand’s Sales — Here’s Why
It wasn’t a rebrand. It wasn’t a new product. It was a 2-inch sticker. And it doubled sales. Let me back up. A small-batch olive oil company — we’ll call them […]